7 Advanced Excel Hacks That Every SEO Ought to Use
By: Neil Patel
Excel is a way of life for many marketers.
Whether it’s used for analyzing survey data or calculating sales data, at some point, you’re probably going to open an Excel doc.
The thing about Excel, or any spreadsheet software, is that there are a plethora of functions.
This means there are plenty of ways to get stuck when you’re trying to set them up.
When you have to use Excel every day, you don’t want to have to do everything manually.
It’s a huge time-waster.
Most marketing pros have these functions down pat, but as they’ll tell you, it’s just a learning process.
Once you get it down, you’ll be good to go.
Why you should learn Excel for SEO
If you’re not already using some type of spreadsheet software, you should be.
One of the most important parts of developing a marketing strategy is reporting metrics, whether it be a marketing plan, weekly SEO tracking, or an annual report.
sales and marketing plan template 0
Spreadsheets help you keep all that data organized in one easy-to-access space.
When it comes to something like SEO, in particular, getting organized is key. Especially when you have hundreds or even thousands of keywords.
The reason that Excel is such a great tool for SEO is that it has add-ons and plugins that are designed to make things as easy as possible.
SEOTools for Excel, for example, comes with pre-made functions designed for marketers.
SEOtools
Tools like these are sometimes a necessity for those who have to use Excel but don’t love it.
You know who you are.
But aside from the specialty tools, Excel has a lot of formulas that can help with curating keywords, segmenting lists, and analyzing your data.
All of which are SEO essentials.
But many people still shy away from Excel because they don’t understand how to use those formulas.
I understand that. Having to learn or remember how to use specific formulas can feel like a bummer.
But it doesn’t have to be.
I’m here to tell you that Excel doesn’t have to represent the big mystery that it looks like.
In fact, you might actually enjoy using it once you know how it works.
So, without further ado, here are seven ways you can use Excel’s built-in formulas to really up your SEO game.
1. Use the “IF” formula to create keyword categories
The one thing you learn when doing keyword research is to embrace long lists.
Even if you’re using a free tool like Google’s Keyword Planner, you’re going to get a big list.
Resources: https://neilpatel.com/blog/seo-excel-hacks/
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